- “Measuring the Effects of Advertising: The DigitalFrontier” by Lewis, Rao, and Reiley (NBER working paper)
- “Discrimination in Online Ad Delivery” by Sweeney 2013
This week's readings were very interesting, in my opinion. Particularly the reading on discrimination in online ad delivery. Both of these topics were things I have never really thought about before and they were mind opening. I never thought that there was discrimination in online ad delivery, even though thinking about it now it makes sense. Overall, I enjoyed reading both of the papers and I found them both engaging and fun.
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